As a filmmaker and art-director we created the new branding of the Philips TV range. The new branding style had to highlight the values of the well know television brand. Important keys were, state of the art designed TV models build with passion through pure craftsmanship. This results in refined brand films and photography series of the products and settings. All this new content is global used in the main communication of the Philips TV campaigns. This beautiful campaign "In Every Detail" was in collaboration with Agency Norvell Jefferson Amsterdam and photographer Jaap Vliegenthart.