As a filmmaker and art-director I was asked to created a new look and feel called "In Every Detail" for the latest Philips TV range. The contemporary branding style had to highlight the values of the well know television brand. Important keys were, state-of-the-art designed TV models build with passion through pure craftsmanship. This results in refined brand films and photography series of the products and settings. All this new content is global used in the main communication of the Philips TV campaigns. The films are edited in multiple versions. Every episode shows a specific feature more in detail. This beautiful project was in collaboration with Agency Norvell Jefferson Amsterdam and photographer Jaap Vliegenthart.